Post Malone has finally announced the release date of his first online collection with his new clothing brand, Austin Post Apparel. The line, titled “The Permanent Collection,” will officially launch on Thursday (October 23). It’s unclear if this drop will include items from his “At First Light” Paris runway show in September, or the recent New York pop-up. A promotional mailer for the brand states: “Introducing The Permanent Collection – the foundation of Austin Post. Denim, fleece, shirting, outerwear, and accessories built with integrity and balance, intended to endure. Each piece is made to be lived in, worn hard.” The new collection focuses on durable clothing and accessories designed with a modern Western aesthetic that emphasizes quality and wearability. The brand reflects Post Malone’s country music influences, with the release teased through clips of the musician collaborating directly on designs. (Holler)
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